Fellow creative writer, Rhiannon Evans, wanted catchy copy for her website that reflected her professional skills as a writer, whilst maintaining a balance of sounding open-minded, approachable and comfortable. Her main 'why' behind her services is to support novelists who are struggling, so she emphasised the importance of this being reflected through the copy.
The original website copy for my wellness client wasn’t really hitting their personal best. After changing their feature-heavy copy and giving it a bit of a workout, I got it back into shape and ensured it was benefit-based and crystal clear. I also write email copy for this client on an ongoing basis, providing a mixture of informative and marketing emails that drives traffic to their site or gives them that nudge to sign up to my client's company.
As a wellness writer who enjoys working with purpose-driven businesses, I couldn't say no to this one. My client was a planet-friendly camping and glamping site that offered holistic wellbeing therapies as well as venue hire for wellness retreats. They're all about connection with nature, the planet, with Wales and with ourselves.
My clients were a team of filmmakers who were keen to take marketing back to the basics - by waving goodbye to current trends and saying hello to neuroscience. They were looking for website copy that was masculine, punchy, bold and powerful and written by someone who understood psychology - lucky them, eh!
Welsh for 'Shop Window', Ffenest Siop is one of the first ever business directory that's exclusive for Welsh speaking jobs, businesses and services. As a proud Welsh woman, I couldn't say no to a project that aims to boost the Welsh economy, provide local working opportunities for Welsh people and support the growth of the Welsh language by growing the bilingual opportunities in Wales.
Tapee was a software development business, though now sadly dissolved. The founders were a self-proclaimed group of tech bros, passionate about breaking barriers and smashing stereotypes in the industry. With the tech world being male populated and inaccessible to outsiders, Tapee focused on their open minded values and making their content understandable to all.
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