If you're not using social media to market your business, you're seriously missing a trick. Social media is a powerful tool that boost your online visibility, increase search engine ranking and drives traffic to your website. Throw in some eye-catching hooks and a strong tone of voice, and you've got yourself some scroll-stopping copy.
When it comes to converting readers into customers, your website is your best friend…but only if your copy is compelling. You have about 8 seconds to grab attention, so using SEO keywords, an authentic tone of voice and a brand character that shines through the words is an essential part of letting prospects know that you're the one for them.
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