Here's a hill I'll die on - all good writing needs emotional connection.
Whether you’re telling a tale or selling a sale, the only way to reach your readers is to tap into their feelings and connect with them.
This means finding a good writer isn’t enough…
…you need one who’s good at people, too.
So I’ll let you in on my worst kept secret.
I’m not just a natural-born writer - I’m also a professional people-person.
With years of working in the psychology industry under my belt, understanding thoughts and behaviours is my second nature - meaning that crystal clear communication, perfectly picked phrases and the ultimate understanding of consumer psychology are integral aspects of how I write.
And there we have it.
Words and people. That's my thing.
Sounds like your cup of tea?
